Sports Mogul, Inc.
  • Home
  • Store
  • Baseball Mogul
  • Football Mogul
  • Blog
  • Forum
  • Support

Sports   Mogul   blog

Why Do Games Launch on Tuesdays?

8/20/2018

2 Comments

 
Football Mogul 19 will launch on Tuesday, September 4th — two days before the start of the NFL season. I'll be posting more info about Football Mogul over the next two weeks. But if you've ever wondered why videogames launch on Tuesdays, you can thank Sonic the Hedgehog.

Back before I was writing computer games for a living, there were two anthropomorphic animals named Sonic and Tails. And when two anthopomorphic animals love each other very much, they make a videogame. Sonic the Hedgehog launched in 1991 on the new Sega Genesis (and it was awesome!). But in 1992, Sega was still getting its butt kicked by Nintendo. So the geniuses at Sega invented "Sonic 2sday" in order to build buzz around Sonic The Hedgehog: 2.
Picture
In the 1980s, the Japan-based Nintendo had pioneered the pattern of launching in Japan before moving on to Europe and North America. But Sega's marketing team (Project Manager Madeline Schroder and Marketing Director Al Nilsen) decided to shake things up with the industry's "first global launch". As a pun using the number '2', they declared a unified worldwide launch date on Tuesday, November 24, 1992 and named it "Sonic 2sday".

Sonic 2sday was a huge success that reverberated through videogames and even spread to CDs and DVDs. As it turned out, Tuesday was a perfect launch day. Game makers who had traditionally launched on Friday were disappointed by their rankings in first-week sales, so they launch dates started creeping all the way back to Monday for some games. However, there was some pushback form retail partners who didn't want to pay overtime for employees to stock shelves every Sunday night. Sonic and Tails planted the flag on Tuesday and its still there today.
2 Comments
David W Murphy
8/28/2018 09:08:33 am

Thanks for the history lesson. Even though I have been playing video games since 1979 (Pong), I didn't know about this event. Have a great day!

Reply
Jesse link
8/28/2018 11:40:02 am

Very interesting! I remember when that game came out, too :)

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Archives

    April 2025
    March 2025
    February 2025
    January 2025
    November 2024
    September 2024
    August 2024
    July 2024
    April 2024
    December 2023
    September 2023
    July 2023
    March 2023
    February 2023
    January 2023
    October 2022
    June 2022
    April 2022
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    December 2020
    September 2020
    August 2020
    July 2020
    June 2020
    April 2020
    March 2020
    January 2020
    November 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    September 2018
    August 2018
    May 2018
    April 2018
    March 2018
    November 2017
    October 2017
    September 2017
    July 2017
    May 2017
    February 2015

    Categories

    All
    Baseball Mogul
    Editing Rosters
    FAQ
    Football Mogul
    Interface

    RSS Feed

Company Links

Blog
Forum
Contact
Store

Franchises

Baseball Mogul
Football Mogul
​Season Ticket Baseball
MoTG

About

Guarantee
Privacy Statement
The Team

Support

Patches (Baseball Mogul)
Patches (Football Mogul)
FAQ
© COPYRIGHT 2023.
SPORTS MOGUL, INC.
  • Home
  • Store
  • Baseball Mogul
  • Football Mogul
  • Blog
  • Forum
  • Support